Coeur d'Alene-opoly is now on the shelves at local Walmarts. Created by Cincinnati-based game company Late for the Sky, Coeur d'Alene-opoly highlights local places and events including Pilgrim's Market, the North Idaho Fair and Rodeo and Lake Coeur d'Alene.
Everyone has a favorite place around town — Coeur d'Alene City Park, Lake Coeur d'Alene, Hudson's Hamburgers.
And the Lake City loves its annual celebrations, including the North Idaho State Fair and Rodeo and Fourth of July festivities.
These local landmarks, occasions for merrymaking and more are included in the new Coeur d'Alene-opoly board game, created by Cincinnati-based Late for the Sky Productions and exclusively for sale for $19.98 at local Walmart stores.
"There's a lot of civic pride anywhere across the United States," Late for the Sky marketing manager Michael Schulte said. "To have that about your own town, there’s great appeal for that."
Late for the Sky researches cities and communities across the country to custom-make localized games. Coeur d'Alene-opoly includes Silverwood Theme Park, The Coeur d'Alene Resort, McEuen Park, the Museum of North Idaho and main arterials Sherman Avenue, 15th Street, Government Way and Ramsey Road.
"We always make sure that the locals love their town before we take on a project," Late for the Sky co-owner Bill Schulte said in a news release. "We try to make the content as authentic as possible."
Late for the Sky started in 1985 by making licensed, collegiate board games with a property trading theme. The company has no affiliation with Hasbro, the makers of Monopoly, and does not use any of its protected trademarks.
In 2018, Late for the Sky created Idaho-opoly, which featured all things Idaho: huckleberries, Sun Valley, Priest Lake, grizzly bears and, of course, Idaho potatoes.
North Idaho-opoly was on the shelves through the holiday season, showcasing Farragut State Park, the Route of the Hiawatha, the Festival at Sandpoint and more.
"North Idaho-opoly sold all through the holidays," said Hayden Walmart store manager Joey, who requested his last name not be used. "North Idaho-opoly was a big success."
The Coeur d'Alene-opoly games have been going fast, too. Real estate agents have bought them to give as gifts when clients new to the area purchase homes, Joey said.
"We've got more coming," he said. "I feel like this is going to be a big game for North Idaho, especially the Coeur d'Alene area."