Support business excellence with your Best Of ballot
Maybe it’s not the Super Bowl, but Best of North Idaho is a championship game for hundreds of local businesses.
Win and rejoice. Lose and worry about the future.
Wait just a second: This is not just another pitch to get you to go to cdapress.com/bestof and vote for your favorite businesses. Although you can if you want to.
No, this is a commentary based on something multiple Best of North Idaho winner Scott Ansel, who owns Northwest Pet Resort in Coeur d’Alene, said last year.
Ansel was talking about the many diverse enterprises striving for business excellence when he said, “This helps bring our community together. It’s a rope with many strands that we feel very blessed to be part of.”
Let’s face it: Today, it’s difficult to find a local business that isn’t threatened in some way by the internet. While Ansel might be the first to tell you that his niche, taking good care of your pooch while you hit the road, isn’t likely to be subverted by any dot-com, he’s the exception rather than the rule. The newspaper you’re reading has lost hundreds of thousands of advertising dollars to the internet, from big customers to small. Kmart and Sears couldn’t stack up against Amazon.com and Walmart.com.
What we love about Best of North Idaho is that which Scott Ansel enunciated so well: By competing against each other, local businesses make each other better. Our beautiful little community of small businesses will flourish only by giving customers plenty of reasons to choose their local products and services, rather than those offered by cyberspace giants who don’t support our Little League teams, pay for our school bonds or our police officers.
Excellence is the only path to survival for many of your favorite local businesses. Recognizing and promoting that excellence is a critical part of the survival equation.
So when The Press or The Business Journal of North Idaho asks you to vote for your favorite local businesses, certainly, part of the reason is to generate revenue for the publications and some excitement for the readers. But there’s actually a lot more at stake.
Your quality of life, for one.
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Shine a bright light on the best our business community has to offer. Go to cdapress.com/bestof between Feb. 10-17 and vote.
