Book might help entrepreneurs become virtually unstoppable
Stephen and Rachel Jackson have channeled their passion for helping others achieve success into a motivational book that charts a unique path to personal and professional prosperity.
But the couple’s book, “The Unstoppable Entrepreneur: The Empowering Truth About Success,” didn’t initially hit the mark.
Despite an abundance of enthusiasm and vast knowledge of the business world, the Jacksons at first found themselves honing in on the obstacles, the hardships often synonymous with success, rather than highlighting the fulfilling experience of an entrepreneurial journey.
“Through the process, probably the second or third edit, we realized that we were focusing on the problem and how hard success can be,” Rachel said. “The book had really taken on a bad light.”
At that point, the Hayden couple made a monumental change.
“We began to focus on the solution and right away the book became more uplifting, positive and conversational,” Rachel said.
In this, their first book, the couple says they’ve created a step-by-step process to find and unleash “the immovable force within you - the power to achieve purpose in this world,” Stephen said.
“We wanted to give readers a better understanding of who they are, what they want, where they want to go and how they’re going to get there,” he said. “And the courage to know that no matter how crazy their idea may be, it could be hugely successful.”
The Unstoppable Entrepreneur provides a roadmap to success in four simple steps: Determining a baseline; identifying root motivations; honing your strengths; and the funnel four (biological, psychological, social and spiritual).
In that final step, the couple says, values, motivations and strengths are used to recreate an environment to nurture success.
As the number of entrepreneurs continues to skyrocket (the Jacksons quote estimates that by 2030 about 50 percent of the U.S. workforce will be self-employed), The Unstoppable Entrepreneur is focused on helping a younger demographic succeed.
”A major problem facing millennials is they don’t know what to do, how to build a plan for success,” Stephen said. “They can do anything. They’re smart, capable and hard working, but they’re just not sure what to do.”
The Jacksons say that by focusing on the journey, success becomes attainable.
Self-described “fulfillment thought leaders,” the Jacksons are speakers and consultants who work with corporations and CEOs around the world. It is that background that laid the foundation for “The Unstoppable Entrepreneur,” Stephen said.
“We found that many of our clients starting new businesses online were building toward an idea of success that wasn’t fulfilling,” he said. “However, when we were able to get them focused on fulfillment, not just success, they flourished. No obstacle could stand in their way.”
In their book, the Jacksons strive to guide readers down a path of unbreakable determination and unrelenting will in a structured, step-based plan that leads to success as defined by the reader.
“Whether it’s having a corner office on the top floor of a skyscraper or serving on your student’s PTA,” they proclaim. “There is no ‘one-size-fits-all’ blueprint to success and fulfillment.”
While the book has only been available since February 12, it has already garnered positive reviews online.
“Being a solo entrepreneur for over 20 years, I’ve experienced the ups and downs that every entrepreneur goes through,” said one review on goodreads.com. “I’ve been there and done that so many times and learned the hard way. This book will help you avoid so much of that.”
The Jacksons said what makes their book different from most other self-help books is that it is not a “how-to” guide.
“It centers on determining what you actually want and why that is important to you,” Stephen said. “Our goal in this book was to take our readers on a journey of discovery and then give them the tools to get to their unstoppable future.”
“The Unstoppable Entrepreneur” is available at: unstoppableentrepreneurbook.com
