40 Under 40: Michelle Lewis

Color psychology expert Michelle Lewis, 38, helps people connect with color, whether it's through branding, marketing, wardrobe or interior design.

Color is the only universal language, Lewis said, and it's something everyone can speak.

"The world is moving into a color revolution, as we've seen with Pantone creating worldwide phenomenons with their yearly selection of Color of the Year," Lewis said. "Most don't know that they can use color to communicate in their clothing, websites and even their home space to influence how people feel. It's my job to help them learn this skill and use it for good."

Lewis has been at the Color Cure for about three years. She said she is incredibly honored to be selected as a 40 Under 40 winner from among such amazing professionals who truly make an impact on beautiful North Idaho.

"My biggest goal is to help spread the word about color because it's such an underutilized tool in life," she said. "Getting to spread that message here is an honor."